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More Reports, More Features and More To Come: A Cogmotive Update

Aug 25, 2016 by Catherine McArthur

We’re over halfway through 2016, and if you’re anything like us, you’ll be feeling like your transition from January to August was courtesy of a high-speed catapult – leaving you stunned, blinking, and looking around, asking where did the last few months go? 
Here at Cogmotive, we’ve had such an exciting year so far, so we wanted to share the highlights with our most important investors – our customers.
Here’s what we’ve been up to…
Growth and Trends
Our team has doubled in the last 12 months, requiring not one but two office moves to accommodate our growing team, and we have plans to bring on even more new team members as the year continues. In particular, we’re building our development team – which means we can develop more new features, more product innovation, and focus more than ever on providing high quality service to our customers.
We’ve seen some interesting trends across our customer base this year, with strong renewal rates for our Enterprise customers continuing throughout 2016. We’ve seen a slight increase in churn for small customers, yet our new customer acquisition rates remain highest for this customer segment. Overall, we’ve long surpassed total 2015 sales revenue, and 2016 growth is strong – Q2 was our strongest complete quarter to date, clocking in at 173% of Q1 this year, and a pleasing 272% of the same quarter last year. But we’re a competitive bunch, so we’ll be working hard to hit bigger and better numbers for the two remaining quarters this year!
One of the big changes that’s driving growth in 2016 is our new modules. It’s been less than a year since we launched SharePoint Online Reports, and it’s proving very popular with new and existing customers alike. Speaking of which…
Products, Reports and Features
Discover & Audit is almost ready! Our brand new Office 365 security and auditing tool is currently entering beta with our first-release testers coming on board, and is set for launch in the coming months. You can register your interest here to be first to hear about any updates on its upcoming release (and to register your interest to become one of our early testers).
As for our current product range, so far this year we have continued our strong focus on innovation and new feature development by releasing, on average, one new report or feature every two weeks. We have much more underway right now – so keep an eye out for upcoming announcements!
Our brand new MSP Partner Program
Last month, we announced our new enhanced MSP Partner Program, which is focussed on providing dedicated support and training to Partners so we can help you to offer customers better value, more services and a competitive edge when it comes to Office 365 management, optimisation and analytics. In order to provide the best possible service, and demonstrate our ongoing commitment to maximising our partner’s success, we have created a dedicated partner team based in North America, headed up by Doug Davis as the Key Advisor for the new MSP Partner Program.
If you’re interested in growing your business with Cogmotive, you can find out more about our MSP Partner Program here.
Microsoft Ignite 2016
After a great experience last year, talking to our fantastic new and existing customers, meeting other companies in the Office 365 community, and talking to like-minded techies, we’re gearing up for Ignite 2016 (26th – 29th September).
Make sure you come and visit us if you’re attending, we’ll be at booth 2557, so if you’re there too, come for a chat and a demo.
More to come…
We have lots more planned for the rest of the year, so make sure to keep an eye out over the coming months. We’re always updating our blog, so check back here for details of new reports and features, industry news and technical tips.
Cogmotive is the leading global provider of enterprise level reporting and analytics applications for Office 365. Find out more now.