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Microsoft Ignite 2018: What Happened on Day 3?

27 Sep 2018 by Becci Velzian

We had another HUGE day at Microsoft Ignite 2018. It was as busy as ever and thousands flooded through the doors after opening.

One of our highlights included exploring The Landmark Experience Intelligence Cloud further. Throughout Ignite, Microsoft has communicated the idea that the ‘world is becoming a computer,’ and in that spirit, the installation has an agricultural game which demonstrates how cloud technology is revolutionizing farming.


Again, we were more than pleasantly surprised by the awesome food offered at Ignite this year. We started off the day with some delicious donuts on tap, a true American breakfast experience. For lunch, we had Hunan Beef or Tofu Chinese stir-fry. Then later in the afternoon we had waffles with jam and ice cream, the sugar kick we needed after speaking to hundreds of people about our solutions!


While we can’t recreate the food for you, if you were unable to attend the Ignite conference this year, you can catch the sessions and keynotes online – Watch on-demand or live.

Microsoft Ignite 2018: Day 3

Here’s our personal highlights from Day 3!

The Big Microsoft Ignite Announcements

  • Open data initiative: Satya Nadella introduced the CEO of Adobe, Shantanu Narayen, and SAP CEO Bill McDermott onto the stage. The initiative is based on the recognition that data is trapped in individual silos. They want to bring data together, so companies are in control of their data for security and privacy, and for reimagining customer experiences. With increased connectivity, businesses can use AI and analytics to enhance their business applications. Read more about this here.
  • Secure Score for Azure Security Center updates: Microsoft has introduced Secure Score described as the “only enterprise-class dynamic report card for cybersecurity,” which provides organizations with live updates on how they can decrease their risk of breach.
  • Microsoft Authenticator: Microsoft is pushing the elimination of password usage in software and organizations, in exchange for the Microsoft Authenticator app. Microsoft reports that “multi-factor sign in can reduce compromise by 99.9 percent.”
  • Azure Digital Twins: Microsoft announced the further developed Azure to create ‘Digital Twins’ which enables users to create an identical digital model of any physical environment. Microsoft described this in their blog, “Modeling the complex interactions and high-value intersections between people, places, and things is unlocking new opportunities, creating new efficiencies, and improving public and private spaces.”

Microsoft Ignite 2018: Top Tweets

After spending a week of religiously following the #MSIgnite hashtag to hear live updates on announcements, speaking sessions, different booths and even parties. During this time, I’ve come across some pretty hilarious posts which I wanted to share with you all:




We’ve had great conversations and all our products are resonating with the audience at MS Ignite. We heard from a lot of people with an immediate need for our technologies. For example, we found that many visitors are blissfully unaware of the potential damage PST files incur and the need for a PST migration. Similarly, many customers with GDPR concerns were particularly interested in our Radar products. We’ve also been sharing a lot of information about our latest solution, Autopilot, a SaaS application that brings familiar ideas of hierarchical on-premises Active Directory Organizational Units and Group Policy Objects to an Office 365 tenant.

At Ignite? Head on over to Booth #1037 for the final day of expo fun! If you’re reading from the comfort of your desk, you can find out more about our solutions here.