11 Dec 2019 by Mike Weaver
Integration: The Final Step in Change Management
The final step in successful change management is the Integration stage. Here’s how to bring everything together. Watch now.
Does something look different to you? Today marks the launch of our rebrand, including a fresh new look and website. We are proud to unveil our updated appearance and I’m excited to share some insights into why we’ve made the change.
In October, we completed the acquisition of Cogmotive, adding to our Office 365 Reporting, Alerting and Audit capabilities. Cogmotive has taken us to a new level of SaaS solutions for our customers.
When we only had four main products, the previous brand made a lot of sense and served us well for four years. However, with our tremendous growth, the company evolved and our branding needed to follow. After many internal discussions, we decided it was time to elevate Quadrotech’s market presence to the next level.
We needed a brand that would match with who we are – it needed to be fresh, modern, edgy, and it needed to allow for even more growth as we prepare to announce our new products and services later this year.
The new logo is a fresh representation of the company and our purpose as navigators of data. You can still expect the same great products and service, but with an evolved look and feel!
You’ll notice that little cut out part of the Q in our logo, and the same one below. We call that the fighter jet, and we have some interesting reveals around that coming along soon!
We’re pleased to launch our rebrand at Microsoft Inspire as part of our gold sponsorship – we thought it was a great opportunity to show our new brand to the world. The event is currently happening in Washington, D.C. until the 13th of July. For those who aren’t at the event, here’s a look at our new stand:
What’s next for this rebrand?
Well, we are far from done! This year sees the launch of new products, solutions and also the integration of Cogmotive deeper into our Office 365 and Azure offerings, all of which will see our master plan for our brand come to fruition. More news on all that soon.
Lastly, and most importantly, we’d love to know what you think! Tweet us, Facebook us, or send us a pigeon. We’d love to know your thoughts on our new look.