4 Dec 2019 by Mike Weaver
Inspire: Winning Hearts and Minds
Successful change management requires inspirational leadership. Here’s how to keep your team on track.
We’re pleased to announce that we have been ranked 14th in Fifty Five and Five’s Top 50 Inbound Marketing Excellence Report. Fifty Five and Five analysed hundreds of companies worldwide who create apps and tools that extend and enhance SharePoint Online and Office 365 and have published the report announcing their top 50.
The report analysed company websites, blogs and social feeds and ranked each of the three elements out of ten. The full version of the report was available at Microsoft’s Future Decoded or you can request your copy by visiting the report page.
But what is inbound marketing?
Inbound marketing is a term coined by Hubspot founder Dharmesh Shah, who wrote a foreword for the report. Inbound marketing looks at creating quality content that earns the attention of customers and brings them to the company website or makes customers aware of the brand or products through providing relevant and useful information. Dharmesh Shah describes the report as “a testament to some of the great work these companies are doing.”
We are thrilled to have been placed in the top 20 and have our inbound marketing efforts recognised. For Cogmotive, the report noted both our blog and product demo as highlights. According to the report our blog offers visitors ‘helpful and insightful posts’, and our online demo was found to be particularly notable because ‘visitors can explore a ‘real-world’ copy of the firm’s tools on the website meaning they can try the product before they buy.’
To have our marketing efforts analysed by experts in the field was both helpful and gratifying. Aside from showing us what we do well, including our blog and website, which they found to be ‘smart, well designed and a joy to navigate’, it also gave us the opportunity to see where we can do better. After reading their analysis of our inbound marketing efforts we have found some great opportunities to improve our engagement with customers and the industry alike. In particular, with our Twitter feed we plan to make this more interactive and create a ‘community focused feel’. We look forward to seeing what Fifty Five and Five’s analysts think of these renewed efforts in next year’s report.