21 Nov 2019 by Mike Weaver
How to Identify Influencers and Drive Change
Mike and MJ discuss the necessity of identifying influencers to help drive change in your organization.
Adoption has been a prominent topic at Ignite this year, with an initial day of sessions followed by a track dedicated to the theme throughout the conference. One of the most interesting of these sessions outlined a new qualification Microsoft is rolling out – the Microsoft Service Adoption Specialist.
This talk not only outlined the course, but also the skills required by adoption practitioners, which is what I’m going to run through in this short video and accompanying blog post.
This draws on a variety of fields, including behavioral science and neuroscience to improve the overall effectiveness of an organization. It brings a focus on culture, process and structure to adoption, along with behavioral understanding – one of the most critical, and often overlooked, elements of adoption.
This enables the adoption practitioner to understand the business goals and outcomes that the business is seeking, along with a range of Key Performance Indicators. Understanding how the business goes to market, generates revenue, and controls costs will be very helpful in discussions with business stakeholders.
Competence in the Services to be adopted provides a vital seat at IT’s table without which any adoption project will be an unnecessarily difficult slog. Detailed knowledge of each service is also vital in understanding how users will interact with and benefit from the service.
These skills include the ability to create awareness, engage employees and develop an effective communications cadence, ideally by role by workload.
This is often associated with managing financial or product portfolios. Here we are applying the discipline to projects. This enables adoption specialists to organize multiple projects into a coherent portfolio. This is helpful in aligning projects to business goals, allocating resources and assessing project risks.
This is vital in bringing together disparate groups of people and motivating them to pursue a common cause. Leadership skills will also help to foster both confidence and trust, the importance of which cannot be underestimated.
Today these skills are difficult to find in a single individual, but the development of adoption as an industry-standard role will start to change that, which can only be a good thing.
If you’re looking for expert advice on driving adoption and maximizing your investment, please register for our upcoming webinar: 3 Practical Strategies to Boost Adoption of Microsoft 365.